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	<title>Fail Option &#187; Amazon</title>
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	<link>http://www.failoption.com</link>
	<description>Because failure is always an option</description>
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		<title>Amazon needs a Doctor</title>
		<link>http://www.failoption.com/amazon-needs-a-doctor/</link>
		<comments>http://www.failoption.com/amazon-needs-a-doctor/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 21:07:29 +0000</pubDate>
		<dc:creator>Gareth Moore</dc:creator>
				<category><![CDATA[Online shopping]]></category>
		<category><![CDATA[Amazon]]></category>

		<guid isPermaLink="false">http://www.failoption.com/?p=39</guid>
		<description><![CDATA[You&#8217;d have thought by now that Amazon.com would understand how to parse people&#8217;s names. They probably have hundreds of millions of them on record, so you&#8217;d think they&#8217;d understand which bits are which.
But no. Today I&#8217;m looking at Amazon&#8217;s Gold Box Deals page on Amazon.com and what do I see?  This:


Oh. Dear. Amazon thinks my [...]]]></description>
			<content:encoded><![CDATA[<p>You&#8217;d have thought by now that Amazon.com would understand how to parse people&#8217;s names. They probably have hundreds of millions of them on record, so you&#8217;d think they&#8217;d understand which bits are which.</p>
<p>But no. Today I&#8217;m looking at <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2Fgp%2Fgoldbox%3Fie%3DUTF8%26ref_%3Dcs%255Ftop%255Fnav%255Fgb27&amp;tag=puzzlecom-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=390957" target="_blank">Amazon&#8217;s Gold Box Deals page on Amazon.com</a> and what do I see?  This:</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-42" title="amazonQuickPick" src="http://www.failoption.com/wp-content/uploads/2009/12/amazonQuickPick1.png" alt="amazonQuickPick" width="758" height="65" /></p>
<p style="text-align: left;">
<p style="text-align: left;">Oh. Dear. Amazon thinks my title, Dr, is my first name. I only typed that in in the first place to match my credit card details!</p>
<p style="text-align: left;">Fail!</p>
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