You’d have thought by now that would understand how to parse people’s names. They probably have hundreds of millions of them on record, so you’d think they’d understand which bits are which.

But no. Today I’m looking at Amazon’s Gold Box Deals page on and what do I see? ┬áThis:


Oh. Dear. Amazon thinks my title, Dr, is my first name. I only typed that in in the first place to match my credit card details!